June in the UK, and around the world, is Pride month. This is a celebration of visibility for the LGBTQ+ community. This month celebrates what it is to be queer. What originally started as a riot, at the Stonewall inn in 1969, is now a worldwide month of celebration.
In the past decade many brands and companies have seen Pride as a way to cash in. By slapping a rainbow on their branding they assume they can fool the world that they are being inclusive.
This is what is known in the industry as rainbow washing. To those brands who do this year on year, we urge you to look at Zatchels.
Zatchels is a British leather brand hand making Satchels to begin with, but now create trend lead handcrafted leather bags that are simply divine. Fans of the brand include Little Mix and Game of Thrones star Maisie Williams. These hand made bags are made in Leicester, and due to the high quality of the bags, all come with a LIFETIME guarantee.
Launching at the beginning of Pride Month, this collection features a bright and beautiful interpretation of a rainbow. Using their signature colours to create a unique and vibrant collection. Featured across a range of 7 bags, the smallest is a midi satchel at £85 up to a large structured backpack at £175.
Giving back to the LGBTQ+ Community
So we hear you asking how is this any different to what any other brand is doing this pride month? Well besides supporting diversity and visibility in all forms, Zatchels is giving 20% of the sales to York Pride. That is not 20% of profits, but 20% of the cost of the bag. Take that in. This is a huge amount of support and is almost unheard of.
Zatchels worked with a number of members of the LBTQ+ community, including our very own Fashion Editor Ben Pechey. In doing this, the brand ensured that this collection was doing everything right, and could have the most positive impact on the LGBTQ+ community.
“The whole team here at our Zatchels factory are proud to support York Pride and the various worthwhile causes they in-turn support. We’ve had a great deal of fun producing the bags displaying the iconic colours of Pride. As a UK business and employer we feel it’s important to promote equality in all its forms and we believe these designs are a celebration of Just that.”
In giving 20% of each bag sale, Zatchels is supporting an incredibly important LGBTQ+ charity.
York Pride is the benefactor of the money, as Zatchels’ bricks and mortar store is located in the historic city of York. It was important for the brand to be visible in the community that it was supporting.
“We are incredibly proud to be partnering with Zatchels on their Pride range. It is always great establishing new relationships with companies who really value the importance of equality and diversity, and the fact that the organisation is donating 20% of bag sales to York Pride is brilliant. York Pride exists because of volunteers, sponsors, and fundraising initiatives, so this money will really benefit the event.”
Greg Stephenson, Chair of York Pride
This collection goes against normal brands who commercialise the LGBTQ+ community, taking their money without supporting them. Zatchels have created a collection that everyone will love and enjoy just as much as the LGBTQ+ community, to bring more support and visibility to this flourishing community.
There is no doubt that this pride season Zatchels can be very proud of the collection they have created. Supporting Pride ensures that all members of the LGBTQ+ community feel valid and visible, creating a safe space to celebrate what it means to be queer in the UK today.
Cover image; Members of York Pride join Zatchels staff at the Shambles store launch. Including Colin McNichol (Pride treasurer), Greg Stephenson (Pride chair). Tammy Hullis (Zatchels store manager), Rebecca Porter (sales assistant), Ben Pechey (Fashion Editor of PlusMinus and LGBTQ+ advocate). Paul Hudgson (Pride social media officer) and David Carr (Pride parade director).