When it comes to shopping for vegan beauty products, it’s important to find beauty products that are free from animal ingredients as well as seeking vegan beauty products that will still work well.

If you’re looking to enhance your eyelashes with the perfect mascara as well as maintaining your vegan stance, then picking the right vegan mascara will certainly be the right choice for you.

Here are some of the places where you can buy a vegan mascara that works.

Barry M

Even though Barry M is primarily a cruelty-free cosmetics brand, they do offer several vegan makeup products.


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Before applying any mascara, it’s better to apply an eyelash primer. Just as you would apply a primer on your face before applying foundation and concealer, adding an eyelash primer to your lashes works as a base for your mascara to sit on. Barry M’s Lash Saver Eyelash Primer (£4.99) is infused with vitamin B and vitamin E and helps to strengthen the lashes and stimulate growth. Then, apply Barry M’s Lash Vegas 2 (£4.99), which gives the lashes plenty of length, volume and definition.

B. Cosmetics

B Cosmetics is a vegan and cruelty-free brand sold exclusively at Superdrug. It has three mascaras at part of its collection, but there’s one that stands out to us. The B. HD Dual Wand Mascara (£10.99) has two brushes that work to bring out your lashes and help them to stand out instantly with one coat each. The wider brush adds volume and the slender brush targets lower lashes.


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e.l.f. Cosmetics

e.l.f. Cosmetics should be one of your go-to brands for vegan and beauty makeup products, and it’s a brand that offers a variety of vegan mascaras. Its Mineral Infused Mascara (£4.50) is an ‘au naturale’ mascara that is designed to reduce clumping and create full and healthy-looking lashes.

elf vegan mascara

INIKA Organic

INIKA Organic is a beauty brand that sells high-quality, ethical and eco-friendly products. It possesses a philosophy of ‘Pure. Natural. Flawless.’ It’s a cruelty-free, vegan and organic makeup brand that is a part of the organic revolution.


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As it’s certified as ‘100% Vegan’, you can be sure to find a vegan mascara at INIKA. The Long Lash Vegan Mascara (£23.00) is free from animal ingredients and is infused with 100% plant-derived and natural ingredients – such as sunflower oil and magnolia bark extract – to boost your eyelashes and give it a silky smooth and clump-free texture. INIKA’s Long Lash Vegan Mascara also won ‘Best Mascara’ at the 2018 Glamour Beauty Awards.

Emani Vegan Cosmetics

Emani Vegan Cosmetics is a vegan and eco-friendly makeup brand from the USA that’s recently launched in the UK. You can purchase their products via LoveLula, an online beauty shop that sells vegan, natural and organic beauty products. The Emani Midnight Organic Soy Mascara (£18.00) works as a smudge-proof mascara that enhances your lashes, and as a lash treatment that keeps the eyelashes moisturised and nourished.

emani vegan mascara

What’s your favourite vegan mascara?