This popular Scandi brand is opening its first London store

Beak Street, in trendy Soho will be the home to Ganni’s first ever UK store. Just 2 minutes from the always chic Liberty, the 2750 sq ft store space at 36 Beak Street will be the Scandi brand’s new home.

Ganni is available in more than 400 retailers globally, but this is the first permanent bricks and mortar home for the Scandi brand in the UK. This will be the first time Londoners will be able to have the luxury of winding through the store space and grabbing all of the printed beauties, and must have accessories.

We have the vague notion that this will be an Instagram hot spot, with the brand utilising its popularity to ensure it is a must see spot in Soho. We are sure that fans will be queuing out of the door when the brand opens this Spring.

Ganni was founded in 2000, and was revitalised, reimagined and reborn in 2009. When creative director Ditte Reffstrup and CEO Nicolaj Reffstrup took charge of the must have label. In recent years Ganni have been leaders of the pack, setting trend after trend after trend. Anything vaguely western that you have seen of late is all down to Ganni. Prairie chic, yep that is Ganni too. White boots, yes Ganni again. We could go on…

To celebrate Ganni’s imminent store opening, we have picked some of current Ganni crushes.

Everdale lace mini dress

We love this subtle floral number. Black is often over looked as a style staple. But we know we would shine as bright as all the colours in this sweet dress.

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Lindale zebra-print crepe trousers

Zebra print out of nowhere has become a huge smash hit. We love this alternative colour way on these spring ready trousers.

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Kress denim dress

Denim is the most versatile of all the fabrics, and we love this midi denim dress. Style with a roll neck for right now, and then layer over bare legs for the upcoming warmer months.

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Ridgewood cotton-blend corduroy wide-leg trousers

We are huge fans of corduroy over at PlusMinus, and quite honestly we are obsessed with these flared numbers. They will go with everything in our wardrobes, we need them now.

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Sonora sequined crepe midi dress

If we had any weddings to attend this year, this is the dress we would buy. You would literally outshine all the other guests – which is the aim right?

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Callie croc-effect leather ankle boots

BABY BLUE BOOTS? Get straight on our feet please.

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Rienzi high-rise wide-leg jeans

We have told you before that wide leg jeans are back, do you need any more persuading?

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Cedar leopard-print linen and silk-blend shirt

LEOPARD PRINT IS A CLASSIC.

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Meranti leather mini dress

This dress looks so buttery and soft, that we know we need it. Also the Khaki shade basically makes this dress timeless.

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Leonie leopard-print platform mules

Hello shoe of the summer. These mules are super 90s- but we kind of love them for that.

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Cover image from Ganni’s Instagram 

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Where to shop in London

Where to shop in London

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