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When it comes to finding the right foundation for your complexion, getting the correct shade and coverage are really important.

But for beauty lovers who are making the transition into ethical makeup that doesn’t involve animal testing, searching for the right foundation also includes looking for cruelty-free options.

Here are some of the best cruelty-free foundation brands to try.

Revolution Beauty

If you want designer makeup dupes at affordable prices, then look no further than Revolution Beauty (aka Makeup Revolution). The brand offers a wide range of foundation products that cater to different skin tones so you can find the right shade for you.

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Nude By Nature

Nude By Nature is a top mineral makeup brand and its products are formulated with natural ingredients that are kind to the skin. Nude By Nature foundation will give your face a radiant and luminous glow to make your complexion look absolutely flawless, regardless of what season we’re in.

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e.l.f. Cosmetics

e.l.f. (which stands for Eyes, Lips, Face) is a cruelty-free and vegan brand with face foundations that will give your face a smooth coverage and an even texture. With products such as the Flawless Finish Foundation, the Acne Fighting Foundation and the Beautifully Bare Foundation Serum (SPF 25), you can create a base that compliments the rest of your cruelty-free makeup look.

e.l.f foundation


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Our Go-To Cruelty-Free Makeup Brands In The UK


NYX Cosmetics

NYX Cosmetics is a popular colour cosmetics brand that’s aimed at beauty lovers who want to create bold and daring makeup looks. NYX Cosmetics sells cruelty-free waterproof foundation that can give you full, even and long-lasting coverage, so won’t need to touch up throughout the day!

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Illamasqua believes in ‘beauty not brutality’ and this statement is embodied in its cruelty-free and vegan status and products. While it offers different foundation products, it’s best-selling is the award-winning Skin Base Foundation, which is ‘the go-to choice to create a flawless complexion every day.’ It’s a lightweight and blendable foundation, and it contains vitamin C and vitamin E to help give the face an anti-aging boost. The Skin Base Foundation has 26 shades available so you can find the right match for your skin tone and set your base.

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Did you know that BeautyBlender has recently released its own range of foundation? Well, recently it did! The brand behind the ‘iconic makeup sponge for effortless blending’ has a collection of weightless liquid foundation to suit a variety of skin tones, so you can select the one that suits you, apply with a BeautyBlender sponge and blend all over the face to leave a matte finish. It’s truly gorgeous!

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