If style is surging from a particular part of the world at the moment, then right now that place is Scandinavia. Scandi Chic is trending, and its time you got on top of this tide of fashion.

Sweden is a big part of this movement and has some serious brands that are offering great options. Keep reading to find the Swedish fashion brands you need to know.

Acne Studios

Acne Studios, known as Acne. Are a luxury fashion brand based in Stockholm, in Sweden. They were founded in 1996 as a creative collective. ACNE stands for Ambition to Create Novel Expressions.

Acne are known for minimal, incredibly well made quality collections. Inspired by art, architecture and other areas of culture, Acne’s collections always feel very grounded and incredibly covetable. We are a big fan of Acne Leather jackets, and if you have the money, this is what we would recommend investing in.

Tiger of Sweden

Tiger of Sweden was founded 1903 in the Swedish town Uddevalla, which is in the south-east of Sweden by the sea. The company started life as a menswear brand, by the tailors Markus Schwartzman and Hjalmar Nordström.

Now the brand is fashion forward and achingly chic. Their womenswear is the main attraction with great print play and colour use.


View this post on Instagram


A post shared by Tiger of Sweden (@tigerofswedenofficial) on


Part of the H&M group, Monki is absolutely lovely. On the higher end of the price schedule of the highstreet. However, they use organic cotton and suitably sourced materials.

Think bright colours and fun silhouettes.

Filippa K

Founded in 1993 by Filippa Knutsson, Filippa K has grown to be one of Sweden’s leading fashion brands. Offering a timeless edit of wardrobe essentials we can all shop.

These are clothes that are functional yet luxurious.


View this post on Instagram


A post shared by Filippa K (@filippa_k) on


Eytys are a fun and nostalgic 90s fuelled footwear and denim brand. We love their fun aesthetic and visuals with cheesy promotional imagery with quotes like ‘You can’t have my number. But you can have these Eytys jeans’.

Now one of the main brands that are reducing the shoes that are keeping the ugly footwear trend alive, we love Eytys’s chunky trainers.


WeSC are a streetwear brand grounded in the streets of Stockholm. The brand’s nameWeSC, stands for We Are the Superlative Conspiracy, and creates sporty separates that would be perfect for an active lifestyle.

This youth fuelled brand creates plenty of separates that are trend lead and look incredible all over Instagram.


View this post on Instagram


A post shared by WeSC Official (@wesc1999) on


Arket is the newest member of the H&M group, but couldn’t be any different to the parent brand if it tried. With a curated considered almost boutique feel, Arket brings you collection of beautiful matched objects and garments.

Shopping in the store is a visual delight, and the website is a joy too. We love the laid back smart casual vibe, and the bold colours.

Sun Buddies

Now when we think of Sweden we think of cold, cold winters. Yet, they also have long hot summers. Which is no surprise that there are some great sunglasses coming out of Sweden. Sun Buddies is a premium eyewear line from Sweden based fashion brand and retailer Très Bien.

They have a great selection of frames, in a myriad of colours – we love gremlins green.


View this post on Instagram


A post shared by Sun Buddies (@sunbuddies) on


&Other Stories

Finally another member of the H&M group, this is on the luxe end of the scale. We love everything in &Other Stories they blend the big fashion hitters of Zara, with the Scandi chic of Ganni to create a really covetable high street brand.

&Other Stories are the queen of the statement piece of the season, and this season it is great dresses.

Enjoyed this post? Pin it for later or share it for someone else to enjoy:

the best Swedish fashion brands

the best Swedish fashion brands