Having seen a preview of this collection in a visit to Howe’s atelier in the summer, we were very excited to see the collection in full. Set amongst the glamorous Aston Martin Park Lane showroom, this was going to be good.
Howe is inspired by the world around her and took inspiration from a weekend in Portugal. Using the colours of her summer escape for this collection. With bright blue skies, dark blue oceans, red cliffs, and orange sunsets brought to life throughout the collection.
Howe’s collections have a strength to them which is countered by a feminine twist that her all-female team bring. One of Helen’s core ethos’ is “women designing and dressing other women” and this collection certainly had a feminine feel to it, but it was strong and independent, almost defiant.
The collection was made up of the easy separates that Howe has earned a reputation for. Hunting jackets meet wide-legged trousers. Corsets in rich bright Moon tweeds sit well on fitted skirts in a multitude of wools and textures.
One of the main working practices of Howe’s line is to buy less and invest in quality goods. The quality of the garments is something that shines through each and every piece. Howe wants to create pieces that have “an instant recognition lasting long past their time on the runway that becomes an heirloom, or a prized possession” the art of passing down from generation to generation becomes a modern fashionable take on recycling.
This was a great collection from Howe, progressing her brand identity with each collection. The evolution of Helen Howe is something we really enjoy and cannot wait to see what she brings next season.