Let’s face it: If we’re honest, most of us would prefer to do our side-hustles full-time. After all, if we’ve gone to the effort of doing even more work in our spare time, it’s clearly very important to us. However, taking that leap and leaving steady work behind to pursue a passion can be a pretty frightening prospect.
Despite feeling the fear, we say you should go ahead and do it anyway. Why? Because life’s too short and because lots of people all over the world are making the leap successfully – there’s no reason why you can’t too.
Here are a few things you’ll need to do if you want to make it work for you:
Take the First Step
The first step is always the most difficult, but without it, you’ll never get anywhere! Your first step could be anything from setting the intention to focus more on your side-hustle to getting rid of the unnecessary from your schedule, so you can truly focus on your side-hustle to employing someone to improve your website – it doesn’t matter what that first step is, as long as you take it.
Don’t Strive for Perfection
This might seem counter-intuitive, but it’s kind of related to the ‘just do it’ part of the plan. You see, if you put off taking your side-hustle further until everything from the quality of your work to the financing of your endeavour is perfect, you’ll never get started at all. There’s no such thing as perfection, especially in the early days of business, so instead of waiting until you attain it, start working hard and start building your business now – before it’s too late.
Find a Way of Financing It
Of course, if you want to take your side-hustle to the next level, chances are you’re going to need some cash to scale things up and invest in the things that will help your business grow. There are numerous ways to do this. For instance, you could try to get a bank loan, which would mean that you’ll need to create a solid business plan. You could also try to raise funds via crowdfunding websites like Kickstarter, which would mean creating a pitch and offering incentives to investors. There are also angel investors and peer to peer lenders to consider.
If you’re the creative type, then I’d suggest that crowdfunding is your best option. If you have a good idea and you can present it in a creative manner, it’s shouldn’t be too hard to get the funding you require, and attempting to do so will show you whether there is enough interest to take things forward at all.
If you’re more analytical and seriously ‘business-like’, then try for a bank loan – you have nothing to lose.
Share, Share and Share Some More
Maybe you’ve been keeping your side-hustle on the down-low because you’re worried about how it’ll be received, or maybe you just haven’t had the time to share it with as many people, or in as many ways, as you would like.
If you want to take it to the next level, that has to change; you need to take the leap and start sharing your photos on Facebook and Instagram or send in your web link to anyone you think would be interested in what you do, and you most certainly need to have a search engine optimized website set up so the maximum number of people can find you.
You can’t hide your light under a bushel forever, and if you’re passionate about what you do and you’re serious about making a full-time living from your side-hustle, then it’s untenable to do so.
Take it Seriously
It might be a side-hustle, but if you want it to ever be anything more than that, then you need to treat it like a real job. It isn’t always easy to pour as much love and attention into your side-hustle when you’ve just put in a full day’s work, but if you can’t do that, then you’ll never see any real growth, which means you need to get really serious about scheduling your time.
Give Up the Day Job
Eventually, if your side-hustle starts to get big, there will come a time when you’ll need to give up your day job. This is what you’ve been working towards, and you will need to be ready to do it, even if it feels like a big risk if you want to run a successful business based on your passions.
Ideally, you won’t have to do this until your side-hustle is making enough money to support you, even if it means you have to live a less extravagant lifestyle than you’re used to. Whether that’s the case or not, keep reminding yourself why you’re doing this – to increase your freedom and make your own way in the world doing something you love.
As your side-hustle takes off, you’re probably going to have to hire some employees. When this becomes an issue, it’s important – for the future success of your business, at least – that you look into employee benefits like employee assistance programmes. This will help you recruit the best employees and keep them happy, so they stick around and help your company grow even bigger and better. The more you can offer them, the more likely they’ll be interested in taking a risk with a startup.
Get Out of the House
Around the time your company is growing enough to require additional employees is around the time when you might want to think about hiring office space. To keep things affordable, you could use shared office spaces where you’ll be working alongside other businesses and freelancers, which could be good for networking.
Of course, if your business is one that doesn’t require any direct ‘real’ world contact, then you could just use apps like Skype and Google Hangouts, as well as email and phone calls to liaise with your employees. Just make sure that you are fulfilling your rights and obligations as an employer because, if all goes well, that is what you will be.
I hope this helps you grow your side-hustle into a substantial business that brings you more passion and success than your current gig!