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Shoes are something that we all have to wear, pretty much everywhere you go sells shoes. However,  some people have a real passion for shoes, and over at PlusMinus we all consider ourselves very much guilty of this characteristic. Shoes are one of the first things we look at when judging fashion, so this is a big deal for us.

Quality and craftsmanship, isn’t something that you find everywhere. Enter London brand S.Novio, a brand which combines the design attitude of Britain’s capital with the exquisite skills and craftsmanship of Italy.

The brand made a name for itself with its stretch leather boots, which sit snugly and comfortably on its wearer’s legs. This season S.Novio brings new additions to the lineup, with dreamy platform ankle boots in rich suedes with encrusted heels, as well as pearl embellished mid heeled court shoes. The attention to detail on S.Novio’s footwear is exquisite and refined yet these are shoes and boots which are comfortable, and versatile, easily going from day to night.

We caught up with the founder of S.Novio, Snowy and discussed the inspiration behind the brand, why balance is so important and what is next for the brand…

PM: Who is your muse when it comes to your designs?

S: I get inspired by everything that comes into my daily life, the colour of sunset, a trip to a tropical island, a piece of hotel furniture, or a Harrods window display. If a muse has to be a person then I would say, Selena Gomez. She is young, pretty, emotional, modern, independent, and strong when it comes to fighting for her sickness, forgiving when it comes to a relationship, loving when it comes to friendship.

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PM: Your brand features a lot of refined embellishment, do you seek balance in all aspects of your life?

I am a Capricorn, so balance to me is extremely important. For example, I love my work but I make sure I enjoy every party when the opportunity comes; I am a passionate traveller but I barely go out when I am in my home cities meaning Beijing and London; like all other girls I buy a lot of clothes but I do a closet cleansing twice a year to make sure it is not overload; I always need new experiences but I like to surround myself with the people that I am very close to and know for a long time. The Same goes for my brand it will not be overloaded with too many decorative details but just enough to stand out. 

PM: When you need inspiration where do you go or where do you look?

S: I am in luxury fashion so I always go to Harrods, Harvey Nichols and Selfridges to get inspired. I love the window displays in these department stores they are pure art. And of course magazines, I have been reading Vogue since I was 5. I get inspired by friends around me too. I am very lucky that I am surrounded by many strong, stunning looking and independent woman who knows how to style themselves and I get inspired by them all the time.

PM: What’s next for S.Novio?

S: We are known for over the knee boots and this AW we will be establishing new colours and different heel heights, we want S.novio to be every girl’s wardrobe staple.

S.Novio launched in the UK this month, to see more styles and order yours head over to snovio.co.uk.

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