Sock brand Stance has announced that Rihanna has joined the brand as a contributing Creative Director. The singer, whose music and style fit the art-led style of the brand perfectly, was also named Punk & Poet brand ambassador.
Rihanna’s new role will see her design multiple seasons of her signature women’s collection throughout a multi-year partnership with Stance, beginning with two limited edition styles launched to mark the ongoing partnership. The print is called Murder Rih Wrote and both styles are available exclusively at Stance.
Venturing into the fashion world is not an uncommon step for celebrities who have established themselves in music, film and TV. Rihanna will follow fellow stars such Millie McIntosh, Mollie King and Tinie Tempah, who all transitioned into fashion design after building a name for themselves elsewhere.
Rihanna says she is, “happy to be working with [Stance] on such a fun and creative project. This is an exciting new venture.” The complete first collection will be unveiled this autumn.