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We love the colour pink here at PlusMinus (couldn’t you tell?), from shades of candy floss to fuchsia, magenta, cherry blossom, blush and flamingo. As we shed our winter layers, we can’t get that spring staple out of our heads. From subtle tonal looks to punchy accent pieces, pink has become THE colour of 2017.

ShopBop have teamed up with Suki Waterhouse, Immy Waterhouse and Alanna Arrington to create a new spring campaign of perfect pink pieces with fluid pastel tulle dresses, buttery soft biker jackets, floaty skirts, impossibly pretty lace and rose-tinted sunglasses. And if you love pink as much as we do, this collaboration is a must-see.

The looks are separated into themes, with everything from Modern Americana, SoCal Cool, New Romantics, All-Day Lingerie and Tailor Made showing the distinct ways to wear this trend. These curated pieces include everything you need to create an outfit for any occasion, from beautifully tailored pieces to off-duty weekend ensembles perfect for pairing with jeans.

Layering textures and tones is key when wearing pink as a strong sartorial statement. The neon pop of a Marc Jacobs tulle skirt turns a ballerina’s staple into something fresh and fun paired with Rebecca Taylor’s take on the crisp poplin shirt with pop pleat detailing in palest blush.

Tailored pieces work well with softer looks, like a gently ruffled silk crepe uber-feminine top from Anine Bing worn with hot pink sharply pleated Cedric Charlier cropped trousers to give this unabashedly feminine look an edge. Throw a jacket on and you can take that outfit from work to drinks on a sunny patio, weather permitting of course.

We love Cinq a Sept’s dramatic strapless number, which conjures up images of Madonna in her Material Girl persona, and would be perfect for a wedding, a garden party, or just hanging out looking fabulous.

Karen Walker’s Babou cat-eye frames bring a retro vibe to any outfit, and are just the thing to jazz up an off-duty look. There’s nothing like a pair of rose-tinted glasses to give you a fresh perspective on the world.

Tibi’s sculpted bomber jacket references one of the season’s biggest trends, the statement sleeve, with a fresh take on sports luxe. The best part? If you’re a practical sort, the sleeves can be cinched for those awkward moments when you might want to eat a bowl of soup.

‘Pretty in Pink’ conjures up images of female friendship and laid-back spring days. We’re seeing a return to the symbolism of female solidarity and sisterhood in fashion, with women incorporating all things fun, flirty and playful with bold prints and sassy silhouettes.

Spring’s big trends have been incorporated into this curated theme, with retro-inspired gingham knits and luxe pyjama styling as outerwear. There is something relaxed and easy to wear about these pieces as we shed the bulky and structured layers to reveal a more lighthearted aesthetic.

The interpretation of pink in all its many guises refuses to obey traditional rules of colour, gender, formal wear and casual wear. In the past designers may have shied away from pink for being too girly, but “Pretty in Pink” is all about a celebration of femininity. It’s shouting from the rooftops that yes, we CAN be feminine and bold, strong, and a force to be reckoned with.