Pantone is the world’s provider of professional colour standards and digital solutions for the design industry. Every product that you interact with will at some point utilised Pantone’s tools. Each year they bestow us the colour of the following year.
This is not merely a personal favourite picked out of a hat. The colour represents trend analysis, economic research and environmental shifts. In 2017 we saw Greenery, and 2018 was the widely used UltraViolet. 2019s colour is 16-1546, or Living Coral to you and us.
So what does it even mean?
You may never have thought so deeply about colour, but Pantone does all that for you. However, before you scoff and write this off as a load of PR fluff, hear them out.
“Living Coral is an animating and life-affirming shade of orange with a golden undertone. We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy”
This is Pantone’s explanation of what they believe colour means to our daily lives. In picking its colour of the year, Pantone is reminding us how much our lives have changed.
18 years into the 21st century, we have never seen so much development. Yet in an automated world, we are seeking more reality, an honest and tangible experience.
How can you integrate Living Coral into your 2019?
Even if the explanation of the colour didn’t speak to you, this is a shade that will have a strong presence in 2019.
We have got three ways you can use the warm golden orange-pink shade in 2019.
Add to your beauty
We are big beauty addicts at PMHQ. Coral is one of those shades that really suits all skin tones. Adding much-needed warmth to pale skin tones, balancing blue tones and giving an alternative neutral for darker toned skin.
Start small, swap out your favourite lipstick shade for a lovely coral number. Or choose a blush that has a warm undertone.
For the home
“Living Coral emits the desired, familiar and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind.”
This calming and rich colour would be the perfect addition to any space, we think that our interiors could do with a break from cold greys and plain neutrals. Living coral can be the warm addition that will take you through the remainder of winter and into spring.
Bring Coral into your wardrobe
So you might be thinking that coral is not the colour for you. Well, how wrong you are. Everyone can look good in Coral. Treat this as a warm replacement, this is just as neutral as grey or beige.
As with all shades of one colour, there are a plethora of tone options for you. If you are very pale, pick a warmer shade to reduce the risk of being washed out. If you have pink tones in your skin, avoid warmer coral as this will increase the pink. Darker skin tones can go wild because you look great in every tone of this shade.