Day 2 of London Fashion Week and we were running on a combination of adrenaline and free coconut water (what else?!) as we developed legs of steel in the queue to enter the highly anticipated PA5H S/S ‘17 show.
But any complaints of sore feet or lack of sleep were quickly forgotten about as we were ushered downstairs and sucked into a buzz of apprehension and excitement.
The downstairs space was compact; with low ceilings and close seating, it felt intimate. If you were lucky enough to have a ticket, you were guaranteed a good view.
The show began in the dark, with high energy music setting the tone for the fierce display that was about to commence.
Models strutted out wearing a mixture of sharp cuts and bold patterns, red eyeliner and dramatic makeup.
The S/S range, which seeks inspiration from Formula One racing, embodies the speed and power of fast, reckless sports. The collection, aptly named ‘Tyred’, includes chequered shorts, re-worked jumpsuits and bold shapes in unusual fabrics and textures.
We instantly fell in love with the thick denim chokers and arm cuffs which featured – proving that chokers are not going anywhere anytime soon!
Our favourite piece from the sports-luxe collection? It has to be the beautifully embellished checkered coat, comprised of no less than 100,000 beads.
And this year, men need not feel left out – the show included PA5H’s first menswear range, including its very own men’s beaded bomber jacket.
PA5H, which is based in East London, is more than just a fashion brand – it is the product of combining art, styling, fashion and video. It prides itself on working with an artistic collective, and the S/S range has an urban feel to it – something which steals inspiration from urban American subculture.
Established in 2014 by London College of Fashion graduate Dasha Pashevkina, the brand may be young – but it is certainly leading the race in the game of fashion this Spring!
Photos by Simon Armstrong c/o Forward PR.