‘Cruelty-free’ seems to be the big buzzword in beauty right now, and that’s fantastic. More and more people are becoming aware of the importance of this and many cosmetic brands are now adopting  a cruelty-free stance.

However, it’s important to note that cruelty-free makeup is not simply a trend. It’s about taking an ethical stance and saying no to animal testing. It’s also about becoming conscious and knowledgeable about the products you use.

Thankfully, there are plenty of cruelty-free makeup brands to select from. Here are our go-to cruelty-free makeup brands in the UK that you should certainly try.

Barry M

For many of us, we’ve grown up popping into the local Boots or Superdrug store and spending our last pounds on a lipstick or nail polish. If this is you then you probably had a go-to brand that was affordable, and Barry M was probably one of them. Founded in 1982 in London by Barry Mero, Barry M offers colourful cosmetics that are high-quality, affordable and 100% cruelty-free. On top of this, Barry M has now branched out its stance by creating vegan makeup products.



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B. Cosmetics

B Cosmetics (also known as B. By Superdrug) is a cruelty-free (and vegan) brand that’s exclusively sold at Superdrug. B stands for ‘beautiful’ and the brand is all about helping women to feel beautiful every day and to appreciate the beauty in the world and in their lives.



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Primark Beauty

Primark is well-known for its affordable fashionable clothing for those who want to dress up on a budget. Its own-brand makeup products have been sold in their stores for the last few years. But in July 2018, it was announced that Primark Beauty has officially become cruelty-free!

Primark Beauty was awarded the Leaping Bunny status by Cruelty-Free International to certify their status as a brand that doesn’t test on animals. So you can look and feel good with Primark’s ‘PS’ range without breaking the bank or contributing to animal testing practices.



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Nude By Nature

Nude By Nature is a brand that offers ‘makeup that’s good for you.’ Established in 2008 in Sydney, Australia, Nude by Nature has a natural philosophy that focuses on formulating products that are free from harsh chemicals that could irritate the skin. The makeup items are created with natural ingredients such as lilly pilly, shea butter, avocado oil and jojoba oil, and they are free from parabens, silicones, talc and bismuth.

Nude By Nature is strongly against animal testing and is 100% cruelty-free because they don’t believe in the exploitation of animals – and rightfully so!

Nude By Nature is a makeup brand that’s ideal for the beauty lover who’s conscious about health, ethics and the environment.



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NYX Cosmetics

NYX Cosmetics was launched in Los Angeles in 1999 by Toni Ko and it was named after the Greek goddess of the night. Initially, the brand was only accessible to professionals in the beauty industry in the USA, such as makeup artists. Now, the brand is accessible to consumers, aimed beauty lovers who have a massive desire to experiment with colour. Plus, it’s cruelty-free and that’s amazing.



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Revolution Beauty

If you desire a designer beauty collection but can’t afford the price tag, then look no further than Revolution Beauty (formerly known as Makeup Revolution). Popular amongst beauty influencers and known for its ability to recreate trendy products with its own brand versions and dupes, Revolution Beauty offers beautiful and affordable cruelty-free makeup for all.



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What are your favourite cruelty-free makeup brands?

Chichi is a freelance beauty content writer and blogger from London, UK. She is the Beauty Editor of The Cosmetic Notebook, a cruelty-free, vegan and organic makeup blog.