Every season has its hero pieces but the most-coveted one of all is always the same: a bag.

If the bloggers of Instagram are anything to go by, this season’s star is set to be the Gucci Marmont. Some bloggers, like Texan-born YouTube superstar Sazan Hendrix, are so obsessed with the Marmont that they’ve invested in more than one. We’d happily take any!

It’s been a while since Gucci has a turn in the accessory spotlight, but the Italian powerhouse is more than making up for lost time with a triple whammy of covetable belts, bags and shoes, all falling under the Marmont series.

So what’s so special about Gucci’s Marmont range? Well, not only is it super easy to wear and easy to add to any outfit of the day, but with its subtle details and instantly recognisable shape, the Marmont bag strikes the perfect balance between classic and current – the ultimate formula for a covetable fashion hit.

Just look how easy it is to style…

Style tips:

Sazan Hendrix picked up the Gucci Marmont in go-with-everything black as well as a classic logo print bag by the brand. Wear the print with an LBD and the black with, well, everything!



Style tips:

Yee Laine picked up the Marmont in another classic shade (and one that’s set to be huge this season!): Nude. Work it in a top-to-toe nude look.



A photo posted by Anna Skoog (@annamavridis) on

Style tips:

Swedish style blogger Anna Skoog uses her Gucci Marmont to dress up casual looks such as this simple jeans and red vest combo.



A photo posted by KRISTY WU (@kristywho) on

Style tips:

Another fan of the the classic black Marmont, Kristy Wu’s Gucci fits perfectly into her monochromatic style.