When it comes to trends in shoes, there are always some major brands that the hipsters wear first. Then the mainstream pick this up.

This season, like so many before, the statement trainer has risen to the top like fashion cream. If you are tempted to invest any money in one spring piece, then you couldn’t go far wrong with a statement trainer.

The hipsters have made these super trendy, heed their advice. Keep reading to find the latest brands that hipsters are loving are in London right now.


Primury are a minimal brand that have a luxe look, elevating basics to a height we adore. They also combine style with ethical prowess. They’re made from grained leather and recycled rubber. Using this recycled rubber means you can step out with a lighter conscious.

Common Projects

Hand stitched in Italy, Common Projects are an under the radar kind of brand. This is a cult brand with a huge following. Their minimal trainers made from Italian nappa leather are reimagined this season in warm pinks and whites. Perfect for spring, and will be the perfect addition to any floaty day dress, or added to trusty denim.

Golden Goose Delux

Golden Goose is another luxe italian brand that is having a lot of love at the minute. Known for their low top trainers, with scribbled branding round the shoes. We love the soft femininity of these trainers. Adding hand painted flowers to the chunky profile of this trainers create the perfect balance.


Straight from the 90s via 2019 Eytys is on everyone’s lips. This brand has recently collaborated with H&M, and is a street style star. We love these super chunky trainers that would give us spice girl realness. Also who doesn’t love an extra inch or two from a platform…

Jill Sander

Jill Sander is having a resurgence, and is ready to be the go to minimal brand du jour. We love the exaggerated sole and the clean colour palette of these reworked plimsoles for SS19.

Converse X JW Anderson

The JW Anderson X Converse collaborations always sell out. We love these exaggerated sole trainers meet hiking boots. The classic silhouette is still visible making these unique trainers timeless. We also love the pop of blue and tan contrasted with the clean white of the all stars.


Marni is a brand on the rise, we have loved them season after season. With creative direction from a former prada designer, no wonder we are all obsessed. These platform soles would help us float through any situation- seriously how comfy do they look!


Argunbly the king of ugly trainers, and where it all started Balenciaga is on every hipster’s list. We cannot tell if these trainers are nice or not. But they are super on trend, so you be the judge!!

Calvin Klein 205W39nyc

Again brand that had dipped and has peaked recently under the direction of Raf Simons. As a brand they have fully embraced the trainer trend, and have pairs that everyone will love this season.

Enjoyed this post? Pin it for later or share it for someone else to enjoy:

London's new hipster shoe brands

London's new hipster shoe brands