Cue Project 13, InStyle’s official awards ceremony for British digital celebrities. Indeed, the fashion and beauty magazine has recognized that those who leverage the internet to help others update their style, beauty regimens, and wardrobes deserve some serious recognition. So, Project 13 will serve to honour the best bloggers and bloggers of 2015.
Indeed, InStyle editor Charlotte Moore commented: “InStyle celebrates celebrity – the new, the established and the most exciting. These bloggers and vloggers are the newest stars, reaching millions of young women every second. They are the personalities that everyone is talking about and it is fitting that we’re publishing our first-ever 13th edition in their honour.”
The awards ceremony has been dubbed Project 13 because it is comprised of 13 categories, and because the ceremony winners will have a hand in all the content to be featured in the 13th print edition of InStyle, which will be available at several fashion retailers on November 12th.
InStyle will be orchestrating the ceremony in collaboration with StyleHaul, the largest global community of style and beauty bloggers. StyleHaul CEO and president Stephanie Horbaczewski has expressed enthusiasm over the concept : “StyleHaul is very excited to be involved in Project 13 in partnership with InStyle UK. As the largest global community of creators in the style vertical, we are thrilled to be working with one of the leading style publications to celebrate the incredible and innovative work of the very best digital creators in the UK.”
Indeed, InStyle and StyleHaul, along with a panel of industry experts, will judge 12 of the categories, which range from Best Look Book to Most Creative Tutorial. They will mainly be focusing on the quality of content, as well as on how successfully each blogger and blogger engages with their fans. However, the winner of the Most Outstanding category will be decided solely by fan votes. InStyle has compiled a list for voters to choose from, and voting is now open. The brand says that it understands that it may have missed a profile or two, and urge fans to nominate their favourites should they not appear on the list.
Ceremony winners will be revealed in a 13 page spread in InsStyle’s December issue, which will include interviews wherein the winners will apparently share tips on how to become YouTube famous.