Who doesn’t dream of looking like Kate Moss? This month it’s easier than you think, and you don’t have to splash out on any designer labels. The Jeans For Genes Day charity have launched a must-have T-shirt as part of this year’s campaign, and Kate Moss is just one of the faces who will be helping to promote this great cause.
Jeans for Genes aims to help thousands of children with genetic disorders by raising awareness and providing funds to help support affected families. It is estimated as many as one in 25 children in the UK may suffer some sort of genetic disorder.
This year will mark the 20th anniversary of Jeans for Genes Day, where participants raise funds by wearing jeans to school or work. This year’s event takes place on 18th September, so try to get your friends, family and workplace involved, either by wearing jeans or buying the limited edition T-shirt.
The T-shirt was designed by Edinburgh College of Art student, Elle McKee, and features a simple-yet-stylish logo incorporating the Jeans For Genes text on a black background. Elle says: “my main focus when designing the T-shirt was to capture the essence of the charity in a way that would raise awareness to its cause. I realised simplicity was the best way of relaying the Jeans for Genes message, so my final design is hand drawn and straight to the point, but also celebrates the playful, fashionable element of the charity.”
Sizes are available from XS to XXL, but stock is limited, so get yours here before they all run out. Other celebrities who are part of the campaign include Michelle Keegan, Emma Bunton, Colleen Rooney, Amy Childs and Nicola Roberts. With this T-shirt you really will be part of the fashion elite, and at just £20, there really is no excuse not to buy.
There is also a white unisex T-shirt available, which has been worn by Olly Murs, Russell Howard and Keith Lemon. Other products include key rings and tote bags. All proceeds go directly to the Jeans for Genes charity.
To find out more, or to request a fundraising pack, visit jeansforgenesday.org