In a world where fashion is a multi-billion-dollar industry, there really can’t be enough fashion designers. Even though the market is flooded with hopefuls who want to be the next Marc Jacobs, the industry is always looking for a fresh new perspective on fashion.
Being a freelance fashion designer has become a booming industry that provides a lot of potential for growth. If you want to join the pack of other successful fashion designers like J Mitchell – fashion designer, then follow these helpful tips on improving your freelance business in 2020.
Have a Clear Vision
What is it that makes you, you? Do you specialize in men’s wear, sportswear, lingerie, evening gowns, or alternative wear? What is your style and what style do you like to create? Chances are you already have the answers to these questions.
Stick to your vision. If your vision is designing evening gowns for women in their middle 30s-60s, then really specialize in this. Make sure you know exactly who your customer is. Who is the lady that wants to wear your evening gowns? Where does she come from?
Having a clear vision of what it is you can offer; will help you approach the right labels and clients that will hire you for their projects.
Be a Brand. Do it all. Get yourself a logo, a website, and a marketing strategy. Just as much as people invest in your clothing and designs, they will be investing in you. Create a vibe around your clothes’ name that people would like to be a part of.
Really spend time on the layout of your website and adverts. This will be the first impression potential clients will have of you. What is the vibe you want your brand to portray? Choose a specific color palette as well.
Whenever someone sees your website, your ads, and your branding, they should be able to immediately associate you with the brand you’ve created. Without even reading your brand’s name.
For 14 easy steps on re-branding yourself, read this ling.
Update Your Portfolio
As a fashion designer, one of your most important selling points will be your portfolio. You have to be constantly updating it in order for it to stay relevant, as well as a true portrayal of your current skills.
It’s important that you invest in a camera (or photographer) and a few models to take photos of your new designs. Make sure your portfolio looks professional and that it also portrays your vibe in a good way.
Have a Creative Space
Once you start booking projects, you will notice that a space where you have to make your designs in will be extremely important. Make sure you are surrounded by things that inspire you and motivates you to push some boundaries.
As a freelancer you’ll be traveling around quite a lot, but once you are home alone you need to invest in an area where you feel creatively inspired. Having a spacious area where you can store materials and tools is important for the artist in you to perform at a maximum level.
Check out these images of creative fashion designer studios.
To attract clients, you need to stay up-to-date on the latest trends. Even if your client wants a last-season design, you need to make sure that you are in the know-how in order to advise potential clients.
As a freelance fashion designer, you are aware of how quickly trends can change. Focus on the detail and ensure that you notice any changes in your specific niche.
Don’t Underestimate the Influence of Your Client
Never underestimate a client. Some clients might look harmless, but a bad review can really hurt your reputation. Treat clients with care and deal with any miscommunications or mishaps in a professional way.
Don’t take anything too personal. If you see yourself as a business then clients will treat you as such.
Be Willing to Adapt
Don’t get stuck in a rut by being unwilling to adapt to your client’s opinion. As a freelancer you should definitely voice your opinion. To be successful, you have to listen to your client and be willing to adapt. Letting go of a creative idea for the sake of the bigger picture is a smart business move.
There’s no short cut when it comes to success. If you are willing to put in the time, networking, and passion then you will become a successful freelance designer.