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Not only did Century Club host the launch party of London Fashion Week Men’s on the 7th, they also ensured that everyone was catwalk ready all weekend by providing a (much needed) pampering hub with the Grooming Room on the 8th and the 9th.

When the canapés are cute #fashionweekmens #thegroomingroom #groomingroomlondon

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Included in the luxury media and pampering hub was the chance to have your hair styled or trimmed by Sassoon, your skin softened by Lamiderm, your eyebrows enhanced by London Lash and Brow and your talons tended to by nail experts Elegant Touch.

The Grooming Room for London Fashion Week Men's at Century Club Soho

Guests could even try out the much talked about ChinUp Mask, which is famed as the ‘non-surgical facelift’ and offers a 30-minute treatment that promises to reduce the appearance of the chin. Whilst we remain skeptical as to whether or not this is just a gimmick, the lengthy lines to try it out suggested otherwise.

The Grooming Room for London Fashion Week Men's at Century Club Soho chinup mask

There were plenty of nibbles, snacks, health drinks and, for those ditching the detox, cocktails were on offer as the event was sponsored by CIROC.

The Grooming Room for London Fashion Week Men's at Century Club Soho CIROC vodka and PROPERCORN snacks

Hoxton Radio kept everybody entertained by chatting with top brands, bloggers and press, and their own presenters included Olivia Cox and Liam Young.

The Grooming Room for London Fashion Week Men's at Century Club Soho Hoxton radio

One of the highlights for us was ‘The Industry’s’ talk with Peter Ruis in conversation with Lauretta Robers, followed by an audience Q&A.

And press, media and influencers did not leave empty handed. Grooming Room made sure that everyone left with a gift bag from their very own ‘Gifting Suite’.

The Grooming Room for London Fashion Week Men's at Century Club Soho

With London Fashion Week fast approaching, the Grooming Room are preparing to pamper all over again, and we will be at the front of the line. See you there!

 

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