We cannot wait to get our hands on Claire Tagg’s AW18 collection as it embodies everything we love here at Plus Minus – drama (the good kind), travel and fine materials like silk and satin. The British designer launched her eponymous label showcasing an oriental inspired fauna and flora collection on the Friday of London Fashion Week. 

The dashes of vivid pinks and shocking yellows will being seeing us through from AW18 to SS19. Claire Tagg’s collection is inspired by her personal journey as an air hostess, bringing together the glamour and destructed textures to creative a dramatic yet opulent range.


The AW18 collection sees cut and silhouette inspired by formal airline uniforms. Structured jackets and blazer style dresses are juxtaposed with oversized full skirts and ballgowns constructed in luxurious Duchess Satin. Despite the more grown-up aesthetic of the collection, the core identity of the brand remains.

The designer has contrasted textures using delicate fabrics of chiffon and satin alongside raised sequinned lace, cotton, satin and silk jacquard. Truly symbolic of Claire’s air hostess adventures, the collection features details of seatbelts which will keep your outfit strapped together in more ways than one.

Styled with simple lace up heels and barely there make up, this collection speaks for itself in more ways than one. 

Tagg keeps her signature layered aesthetic using digital printing to create rich textures of ripped paper alongside a cherry blossom placement print and elaborate embellishment. Each garment is lovingly hand beaded, creating a unique piece every time with no two pieces looking the same. Like her travels, no adventure is the same, so why should should every piece. Fashion is about being unique right? 

What we love most about Tagg’s collection is how wearable yet how editorial it is. It’d be suitable for the boardroom, date night, to fashionable weekend escapes.