A gallery for even the most stubborn of haters has arrived in Shoreditch (because, where else?) and just wait until you get a whiff of this…

The new “Flavour Gallery” of interactive exhibits – yes, that’s exactly what it sounds like – has landed on our streets thanks to  Smith & Sinclair with the help of headline sponsor Lanique, the go-to party drink for those who want to stand out from the crowd. The liqueur brand has partnered with product pioneers Smith & Sinclair to bring this innovative attraction to life in London’s East End just in time for the Christmas party season.

The gallery opened to the public last week and is a must-visit if you want to set your eyes – and your tastebuds – on some of the globe’s most inspiring artists. Gallery goers can consume cocktails while consuming art by artists such as Terry Pastor, London Loo, and Anja Predojevic. With each artist commissioned to create interactive artwork, the Flavour Gallery plays on what a gallery is traditionally understood to be.

Within a multisensorial setting at The Hoxton Basement, the gallery will showcase illuminating light, thermal reactions, groundbreaking art that changes colour, diffuses allures and reacts to its audience. If there’s one thing that’s for sure, it’s that this will be a gallery visit to remember.

Still not convinced?

Gallery-goers will have the opportunity to enter a 360° immersive Lanique space within the gallery. With headsets and interactive walls, the space will bring the brand and its ‘start the party’ motto to life through an experience that will play with all the five senses. Lanique is also bringing its unique flavour with a range of new and innovative, bespoke cocktails. Expect Lanique-based dip dabs, inhalable cocktails, edible bubbles and much more.

The Flavour Gallery will also feature renowned neon and light artworks from God’s Own Junkyard and a gift shop selling unique works exclusive to visitors. The exhibition at The Hoxton Basement, Shoreditch, runs from 9th November to 17th December 2017 with tickets on sale now here. Prices start at £15 per night for sessions available Wednesday – Sunday.