This is the mega designer collaboration of 2017, from a line of distinguished and sellout collections from Karl Lagerfeld, Versace, Balmain, Isabel Marant and more recently Kenzo H&M has managed to keep the balance between affordability and high end just right which can only mean that this will sell out when it hits stores next month. Erdem Moralioglu is the 17th fashion designer to collaborate with H&M in a dark and decadent swathe of beauty. Also FYI this whole collection has Christmas/NYE Party written all over it.
Previewed at a runway presentation last week Erdem showcased a British, botanical-themed catwalk show full of sensual dark florals that oozed glamour and sophistication. The collection is full of heavy silks, Victoriana white blouses, slip dresses, black ribbon necktie details, skirts and jackets with rich floral patterns all contrasted with soft silk pyjama suits that will be so perfect for the upcoming party season.
This is a truly modern collaboration and Erdem knows this. In essence, the collection has a female line and a male line with Erdem turning his talent to menswear for the first time. The runway seemed to showcase the garments in a very genderless way, the collection had a fluid ease, with garments lending themselves to all genders. There is always a sensual femininity to anything that Erdem creates, but somehow this seems to balanced by a rich darkness and mystery that is mirrored in the Baz Luhrmann directed campaign video.
There will obviously be pieces that are easier to get than others as there are always pieces that get snapped up – we’re still in mourning the loss of the oversized pink shearling Kenzo coat from last year- our favourite pieces from the collection are the leopard print faux fur, the full skirts, the heirloom-esque handbags and the effortless floral hoodies. Either way, this collection is so chic and desirable we’d be happy with any of the pieces! We will see you in the queue in November…
The collection is on sale in-store and online from Thursday, November 2nd, 2017.