Contemporary fashion favourite Jaeger has launched its spring/summer 2016 campaign, featuring American model and actress Dree Hemingway.

Jaeger SS16 campaign with Dree Hemingway khaki

The Effortless Model

The model’s busy schedule sees her regularly flying between New York, Paris, Milan, London and, of course, her home in LA, meaning she is well-versed in dressing well on the go.

Bringing a touch of effortless chic to the brand, Dree is the perfect fit for the functional yet easy-going vibe of Jaeger’s loose fitting jackets and wide leg trousers.Jaeger SS16 campaign with Dree Hemingway wide leg trousers

The latter is a personal favourite of the model, who particularly identified the layerable separates in the collection as reflective of her own “less is more” approach to fashion.

Boo George brings it to life

Jaeger’s SS16 campaign was shot by photographer Boo George, whose name has previously appeared on the pages of top fashion publications such as W and Love, as well both the British and American versions of Vogue magazine.

Jaeger SS16 campaign with Dree Hemingway

According to the brand, Boo was a “clear choice” for the campaign; his aptitude for bringing out the “real, expressive and approachable qualities of models” helps capture the versatility of the collection.

The spring/summer campaign joins a legacy of Jaeger campaigns that focus on the art of photography. Previous works have been shot by names such as David Bailey and Norman Parkinson.

Jaeger SS16 campaign with Dree Hemingway orange dress

The spring/summer 2016 is now available in Jaeger stores and online. Visit Jaeger’s new in section or call +44 (0) 845 051 0063 to find out more.