New year, new wardrobe?

Don’t just update your wardrobe this season – do it with some of the year’s breakout brands.  These are the names that you probably gave half of your Instagram likes to last year without realising, and this you’ll be hearing a lot more of these brands as they become household names. We say Get in there first and enjoy the compliments…

Finery London

This online store is the fashion editors’ best-kept secret and we predict the secret will finally get out this year.

Finery is our fashion team’s go-to for flattering, well-structured pieces that could easily pass as designer. Think all the classic pieces you know you should invest in subtle seasonal twists, all at a very affordable price.

Shop Finery:

Good morning ? #Maldives

A photo posted by Jessica Mercedes Kirschner © (@jemerced) on



Zara’s little sister is finally coming of age. It’s like Zara – but not – and it’s the brand that all the bloggers are sporting right now.

We’re loving Bershka crazily affordable selection of shirts that pack a punch. This will be the year you make head-to-toe-Zara days a thing of the past (even if it’s almost the same thing).

Shop Bershka:


& Other Stories

This Scandi-inspired store has managed to largely remain under the mainstream radar despite collaborating with designers such as PlusMinus fave Sadie Williams and Rodarte, as well as being worn by more celebs than we can count.

We love & Other Stories for design-led pieces that will make you feel a million dollars (after spending £100) and we’re sure you’ll share the love this year too.

Shop & Other Stories:


Simon Miller

Not wanting to get stuck in an LA-shaped box, Simon Miller decided to mix it up. The brand recently expanded to include the most covetable bucket bags we’ve ever seen alongside the denim that we know and love them for, and we’re sure you’re going to want one as soon as you see them. Ready? Okay, go…

Shop Simon Miller: 



With the rise and rise of athleisure (admit it, you’re starting to like the word now), this list wouldn’t be complete without a new fitness brand to watch.

That brand is Varley and their LA-meets-London approach to design gives us beautiful prints and flattering shapes, all in the most Instagrammable of colours. Even if you’re not into fitness, we bet you can happily lose at least 5 minutes of your day scrolling through their feed.

Shop Varley: