On Friday 12th June Aquascutum, whose mission is to provide stylish protection from the unpredictable British weather, treated us to a debut of ther SS’16 collection in a six-floor townhouse in the centre of Soho.


The SS’16 collection takes fabrics usually associated with other experiences and reinterprets them for the modern world. For example, the brand’s iconic check is de-constructed and then updated, using it as a print both on outerwear pieces and linen and piquet for tailoring.


Inspired by garments Aquascutum made for the Rolling Stones in the 1980’s, the collection includes items with hand embroidery. Iconic trench coats are made in silk with hand stitched contrast neps whilst tailoring, jersey and scarves have delicate floral embroidery reminiscent of a hazy summer’s day in London.

While the collection retains the brand’s formal background of tailoring it also offers a sporty edge.


Fifteen mannequins were used to showcase the season’s key looks, and were set across the different floors. Complementing the collection was an assortment of beautiful freestanding blooms, as well as a wooden tree adorned with multi-coloured hydrangeas.

David Gandy

Celebrities and VIPs in attendance included David Gandy, Nat Weller, Luke Newberry, David Haye, Ella Catliff, AJ Buckley, Ian Anthony Dale and Darren Kennedy. Check out our gallery to see all of the photos.