The first show of day 2 at LFW sets the tone for the day and wakes you up because, invariably, not enough sleep was had. Well, Apu Jan soothed us into our hectic schedule with a considered and feminine collection. Staged in the grand Freemasons Hall, we were seated in a grand theatre-like space and it certainly felt like a special occasion.
SS18 is inspired by the short life of spring flowers and the way they inevitably wither. Using colours and textures to imitate the falling petals, to “freeze their explosive beauty, and to ignite the sparkle of life”, the collection was rooted firmly in the lifecycle of Spring/Summer.
Known for innovate use of pattern in rich silks, Apu Jan did not disappoint. This collection featured patterns including blossom petals, fallen petals, leaves and trees. This gave the collection a very natural feel and an almost hushed softness, like walking through a spring forest.
The garments themselves had a softness to them that oozed sophistication in a quietly comfortable way. With sweeping gowns, loose tailoring and easy separates, wearability and desirability go hand in hand. The colour palette of the collection helped this feeling with grey, black, white, pastel blue and pink all helping to symbolise petals and the softer colours of spring.
The collection was set off beautifully by the live soundtrack provided by music director DJ Question Mark, who collaborated with musicians from USA, France and Taiwan, including vocal artist, Jordan Pharoah, keyboard Douglas Pisterman, and Refa Wang. The soulful 90’s era Seal vibes felt nostalgic yet oh so fresh. Also Kudos to the Flautist who stole the show.
Apu Jan’s offering for SS18 isn’t attention-grabbing and bold, but the softness and delicate nature of these garments will make dressing next season relaxing and effortless, and we can’t wait.