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Entitled ‘Africa through the looking glass’, Anissa Aida was inspired but the mix and match between traditional African garments and 1970’s European style.Anissa Aida AW17Anissa Aida’s woman is a strong independent woman, and her latest collection reflected this. With calm and comfortable clothes the focus, these clothes are for women who actually live.Anissa Aida AW17

Staged at Freemasons Hall, Aida’s collection, as always, was made of modern pieces that had a sophisticated and almost classic feel.

The collection was made up of strong tailored pieces, mostly in the form of skirt suits in rich wools. With a nod to its African inspiration, the collection had a safari-esque feel to it. In rich contrast to these were the flowing tunic like striped shirts that will look so chic by the pool or in the boardroom.
Anissa Aida AW17

One thing that is clear is Aida’s commitment to natural fabrics; with elements of the collection coming from Italian wool, English silks and Peruvian alpaca. Aida proves that high fashion can be natural – nobody would argue that the entire collection had a very high end look.

Anissa Aida AW17

We loved the colour palette of soft browns and neutrals. This was definitely a collection that will work well in all of our wardrobes. With one highlight being some killer statement sleeves which is a sure sign this is one trend that is here to stay.

The whole collection had a really casual comfortable vibe, this is a theme we have seen at other collections, it is clear that fashion is going through a really wearable phase.

Anissa Aida AW17

This presentation gave us the hot heat of Africa and we were hooked, thanks to Anissa Aida we know where to go on holiday this summer…

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Anissa Aida AW17
Anissa Aida AW17 Anissa Aida AW17