Australia may seem like a really long way away, and that’s because it is. However, if you want to feel like you are basking the sun of down under, then you could a lot worse than shopping an Australian brand.

Yes, we want to feel like we are on the sunny beaches, enjoying alfresco dining and living on Ramsey Street (can you tell we’ve never been anywhere Australia!).

Keep reading to find 7 affordable Australian clothing brands.


Launched in 2010, C/MEO has endeavoured to build its own signature aesthetic through inspired use of directional prints, premium fabrics and strong silhouettes. Creating mini collections through the year, C/MEO is affordable with a premium look.

Each of C/MEO’s eleven yearly collections hinges from a central theme, which inspires the fundamental prints, shapes and fabric. Therefore, each C/MEO range can be seen as a capsule collection. We love how C/MEO create runway ready garments, on a high street price.


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Shona Joy

Launching her eponymous label in 2000, Shona Joy started by selling T-Shirts in Padington, Australia. So popular, Christy Turlington was said to have bought one in every colour.

Shona Joy epitomises the ease and fun of Australian style. With breezy day dresses, soft tailoring and looks that make us feel like we are on Bondi beach.


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Bec and Bridge

Home of the sexiest dresses in Australia. It all kicked off in 2003 when Becky Cooper met Bridget Yorston. The friends have gone on to create a very desirable ready to wear label. With Kendal Jenner a fan, we know you want to snap it all up.

We love their dresses in different styles in the same print, so that you can choose the perfect cut for you. With dress prices starting around £90, was it is not to love.


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Finders Keepers

Launched in 2007, Finders keepers is a fun youthful brands with a party girl feel to it. The clothes are flirty and trend lead, but with a price point that implies quality. Similar to C/MEO, Finders Keepers release11 capsule collections a year, making them responsive to trends, but also not wasteful.

We haven’t told you the best bit yet! You can buy Finders Keepers on ASOS, how amazing is that?

Maurie & Eve

New South Wales based Brand Maurie & Eve are just as fashionable as any other brand. However what makes them different to so many brands, is their commitment to sustainability. “We’re working towards a more sustainable, more beautiful world for us all. We want to transform the way fashion is produced, consumed, worn and valued. In fact, we’ve been working on it for a while.”

They’ve already saved 1,700 metric tonnes of plastic from landfill, so who knows what they will do next. We love their minimal aesthetic, and fresh approach to slow fashion.


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The Fifth Label

This paired back table keeps things simple, as they say life is busy enough. They are epitomised by the off duty model style of dressing. These are uncomplicated clothes, with a large amount of style imbued in them.

If we had to pin point the style, think Topshop, but more thought through. We love the easy separates, and warm inviting colours.


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What we imagine if Erdem designed for ASOS. Beautiful florals imagined on high street shapes, easy dresses, playsuits and superb separates.

Like some of the other brands in this list, we love that they put prints over a range of styles, to ensure that everyone can find sorting in the lineup to suit them.


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7 affordable clothing brands from Australia

7 affordable clothing brands from Australia