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Sheep on the row Wool Week 2015

It’s official. Wool is pretty much the perfect material. What other fabric is so versatile? A scarf draped elegantly around the neck, a wonderful cable-knit jumper, your favourite old tweed. Wool is the closest thing we have to a super-fabric – and it all comes from the humble sheep.

This week, from the 5th to the 11th of October, some of the biggest names in fashion and retail will pay homage to this magnificent material.

Wool Week is entering its sixth year, and continues to showcase the variety and utility of wool as a fabric. Over 100 retailers and craft brands will come together from across the UK to highlight the uses of this super-material. A wide range of exciting activities have been planned country-wide, by the Campaign For Wool, to do just that. From a selection of videos from YouTube star Chris Cohen to the Incrediwools series, the Campaign For Wool will remind all just how crucial wool is in fashion – and in life.

The Incrediwools series brings the leading voices in wool from fashion and interior design, highlighting its importance in all industries. Leading figures such Harris Tweed Hebrides Creative Director Mark Hogarth, and Mark Hackett flank up the fashion camp, while interior and textile designers such as Donna Wilson and Bea Larkin emphasise the importance of wool in interior design. The ‘Raise The Baa’ exhibition of woollen landscapes and interiors and a talk from Heal’s about country style will continue to show wool’s crucial role in home decoration.

The Campaign For Wool is also dedicated to giving back. Sponsoring Woolly Hat Day, the campaign will support the Mission To Seafarers charity, providing care for seafarers the world over. Wooly hats from leading knitwear brands will be available online, to support this vital cause.

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An exciting mix of designers will unite to celebrate the use of wool in their stores and collections. Hackett and Fox Brothers Co. will work together to support Wool Week and showcase Hackett’s new woollen range for the Autumn/Winter collection. Devon Fine Fibres will collaborate with Finisterre to create an exclusive range of beanies and jumpers, which will debut during Wool Week.

Sheep On The Row, which takes place today, will emphasise the importance of wool at the centre of men’s luxury tailoring. Saville Row will be transformed, into lush green pastures, dotted with sheep, different breeds to represent the diverse wools and their origins.

An unprecedented collaboration between British mills and the bespoke tailors of London will exhibit 27 pieces of bespoke menswear, demonstrating the astonishing versatility that can be found in wool from all the corners of the earth. With renowned tailors allowing a tantalizing glimpse of the process of creating woollen fabric, the Sheep On The Row exhibition represents the full ideals of the Campaign For Wool.

Finally representing the full collaborative spirit of Wool Week, a key edit of woollen items from some of the best brands will be on show. Names such as Harris Tweed, Barber, and Jaeger will lend their signature A/W wool pieces for a campaign styled by Luke Day. Shot on location in Scotland by Nick O’Leary, and featuring model Devon Windsor, the majesty of the highlands acts as the perfect way to show wool’s wild and enduring heritage.

With a whole host of key events and activities, Wool Week is certainly not to be missed. Check out the full schedule and see how you can get involved on the Campaign for Wool website.

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