We’ve all loved H&M since we were started splashing all of our pocket there way back in the early noughties, but recently we’ve found a whole new love for the high street hero.

Okay, we admit it. We may have have overlooked H&M in recent seasons. But its latest collections have us paying attention because it’s really upped its fashion game in the last couple of months – and it’s still super affordable.

In case you missed it, here are 7 reasons we’re absolutely loving H&M right now.

Gold H&M bomber jacket

The gold bomber

Are you loving the bomber jacket trend as much as we are? Good, because this super versatile style is here to stay.

Upgrade your outfit with a glitzy gold version to brighten up your autumn layers.


Red lace cami

The lace cami

When you put on something like this red lace cami, you don’t really need much else. Pair it with dressed down jeans or black flares for understated evening cool. That’s date night sorted, then.


Beige faux fur biker jacket

The beige biker

Say hello to your new favourite jacket – and the lowest cost-per-wear item in your wardrobe. This beige faux fur biker is an absolute steal at less than £30 – and looks like it costs about 5 times the price.


Black lace oversized blouse

The oversized sleeve blouse

Don’t do long sleeves unless you make them really long this winter. If you’re scared to give this one a try, this black blouse makes breaking into the trend easy.


Embroidered denim skirt

The new denim skirt

2016 will forever be known as the year denim became fashion’s most fun fabric*.

Update your denim with bright badges and motifs for winter – or just pop out and pick up one of H&M’s super affordable denim skirts, already embroidered for you.

*Well, maybe…

Layered jumper and shirt

The layered jumper

If you love the layered look but find you can never pull it off in quite the right way (that can’t just be us?), H&M has your back again. This oversized jumper + oversized shirt combo has the proportions nailed.

Velvet H&M trousers

The velvet trousers

It wouldn’t be winter without a new round of velvet, and this season we’re rooting for the trouser. A sleek and sultry alternative to black skinny jeans, H&M’s narrow velvet trousers also work well for evening.