Think websites are just for big brands and corporate companies? Think again.
While social media apps like Instagram and Facebook are great platforms for launching a business and reaching new customers, having your own website will show that you’re serious. Whether you’re a freelancer writer, aspiring actress or setting up your own Etsy store, having a website for your brand or portfolio will only be helpful.
And it doesn’t have to be difficult (or expensive!). In fact, it’s never been simpler to set up your own website and there are plenty or tools and services out there to help you bring your visions to life. Here are five reasons why having your own little virtual plot of land can help take your business where you want it to be.
It gives you a hub
Whether you’re looking to sell products, build an email list or simply share your skills with potential employers, having one place to showcase everything means you can shape your brand and encourage visitors to take the action you want.
Think of your website like your business’s virtual storefront or office – a hub where all the good stuff happens.
It brings your brand to life
Whether it’s through your choice of words, image style or a customised web design, your website embodies your brand entirely. It’s the visible version of your brand and help create the vibe you want.
This is your chance to really show what you’re all about and why people should take an interest in you. Don’t hold back!
You own it
Unlike your social media channels, which can be shut down or suffer in an algorithm change at any moment, you are completely in control of your website. As long as you continue to pay for your hosting and a few occasional maintenance costs, your website is entirely in your control and nobody can touch it.
That means you can also begin building out a shop, collecting emails for an email newsletter or even building a community area within site. The possibilities are endless!
It shows you’re serious
Investing some time and money – even just a little bit – to set up a website shows that you are serious about your brand. It doesn’t have to be a lot of money, either. Even a small investment can set the psychological wheels in motion and make sure you feel accountable.
Knowing that your brand has such a visible presence will make you think twice before watching another episode of the latest Netflix show instead of putting your head down and writing up a business plan. Whether you’re proving your dedication to yourself or to the world, having a website will show you mean business.
Do what you want
Owning your website means YOU make the rules. Unlike other platforms, where you have strict guidelines and limits to abide by, the only rules on your own website are the ones that you set.
You want to strip it all back and start again? Go for it! You want to upload 100 images of the same thing? Go ahead. Nobody can tell you what you can and can’t do with your own website – and that means your imagination and motivation really are the limit!