When you’re thinking about exploring ways to improve your career, you should always consider your personal brand. What does this mean? Your personal brand is how you appear online to people who search for you. This could include employers who might be interested in recruiting you for your business. There are a few ways that you can explore to build up your brand online. Let’s take a look at some of the key possibilities.
Start A Blog
First, you might want to think about setting up a blog. As a blogger, you will be able to provide deeper context about who you are, your skills, and what you can offer a business that is thinking about hiring you. To do this, you need to understand how to run a blog successfully. The first step is setting up your blog. You can easily build one of these from scratch using one of the many available builders online. WordPress is a popular choice because it’s incredibly user friendly. It can take just a few minutes to set up a blog, but it takes far longer to ensure that you find interest from an audience.
To do this, you should make sure that you know the basics of SEO. You might think that to find success here, you’re going to need to invest in a marketing solution. This isn’t a budget-friendly option. Instead, you should research the basic choices that you need and go forward from there. Be aware that when it comes to blogging, content is key. You must think about creating high-quality content. This is particularly useful if the career that you are seeking is related to writing or creating content.
Use Your Social Media The Right Way
Social media is certainly your secret weapon when you are building your brand online. With social networks, you can ensure that it’s easy to find you and provide key information about who you are and what you can offer. Any social network could be useful to you professionally. For instance, you can think about using Twitter for key updates and keeping a check of changes in your industry. You can use Instagram for aesthetic purposes. This is particularly useful if you are hoping to start a career in the modeling world, photography, or something similar. It provides you with a unique opportunity to showcase your skills. But how can you make sure that your social media profiles stand out from the rest?
First, you should make sure that you are working to reach more followers online. The greater your number of followers, the more successful your social network will seem. This is also a great way to highlight that you do have strong connections in terms of networking and that can be vital for employers who are hoping to hire new team members.
Of course, you do need to take the right steps with the setup of your social media. It has to look professional. You might, for instance, want to consider using actor headshots to guarantee that you have the right look. A picture of yourself can go a long way to impressing certain employers. You’ll also need to make sure that you are treating your social media as a professional enterprise. In other words, it’s important that you’re careful about what you’re posting online.
Think About Using A CV Website
You might want to think about using a CV website too. As you might have guessed, this is a place where you can post a digital version of your CV. Once you do this, employers will easily be able to find your profile and determine whether you have the right skills or experience to get hired. If you are using this tactic, it’s important that you create your CV the right way. You need to make sure that you don’t end up with a CV that looks as though it has been stuffed with information. Instead, you need to ensure that it is clear and concise.
You should also check to format. These sites will often give you the option of simply adding your CV as it is. However, that can be a mistake. It can lead to you ending up with a CV that looks like a complete mess in terms of the layout. Although it might take more time and effort, you could gain better results by writing your CV individually for each different website.
Finally, you need to think about the possibility of guest posting. Guest posting is a great way to connect with different businesses online and build up a portfolio at the same time. To do this, you just need to make sure that you are reaching out to different websites. By doing this, you could find that they are interested in taking advantage of your expertise. Once you start guest posting, you’ll be able to build up a portfolio of work to show to different employers. You can also position yourself as a key thought leader and this is always going to be incredibly useful.
It’s important to note that you likely won’t be paid for these guest posts. As such, you need to make sure that it fits into your schedule without disrupting other work commitments. You should also think about taking the time to deliver the right level of quality. If there is an issue with quality, then it’s going to reflect badly on you as a professional. It will also suggest that you’ll deliver a poor level of service if you are ultimately chosen for a project by a potential employer.
We hope this helps you understand some of the key ways that you can build up your brand. In doing so, you will be able to discover some fantastic new opportunities in your career. It’s quite likely these days for employers to seek out new team members on social media. As such, it’s vital that they can discover plenty of information about you and are impressed with what you can offer their business.